
Instore, this year’s winner of the retail excellence awards have raised the stakes once again with a renewed investment in staff development. Instore engaged the services of motivational speaker Bo Bræmer last Saturday evening to motivate and inspire their staff in these recessionary times. In so doing, Instore are paving the way for retailers in Limerick and Ireland.
Instore are showing innovation and leadership in their approach to staff empowerment, in times when most retailers are battening down the hatches and tightening the purse strings, Instore are investing in their staffs personal development. The ethos behind this approach is centered on Instore’s dedication to their stakeholders and the importance they place on their customers shopping experience.

Not only that but they also provided much needed revenues for the local Limerick economy by occupying over 40 bed spaces and entertaining up to 80 people for the event. Moreover, Instore showcased the beauty and potential of the historic Hunt Museum by making it the prime venue for this important event.

Oliver Moloney, owner and founder of Instore, comments on Bræmer’s visit, “We are thrilled that this event is taking place in Limerick. It is something which has been in planning for many months and we are very pleased that it has finally come to fruition. Bo has worked with global brands such as Apple, HP and Mercedes Benz and it is that sort of expertise which Instore seeks to drive our business into the future. We are delighted that we are supporting the local economy with this venture and that people of Bo’s calibre are exposed to the potential which exists in a city such as Limerick.”

Bo Bræmer currently works with Lorenzen Proficon in Denmark in the area of leadership and growth strategy. He specialises in communication psychology and personal coaching. Bræmer is well known for giving lectures all over the world from Norway to the USA and now Ireland, thanks to Instore.
About InstoreInstore Ltd, opened its first store in Limerick in 1988, with the goal of bringing something new and unique to the Irish furniture retail market. A fully Irish owned business with its headquarters in Limerick employing over 100 people, Instore is still committed to the same ideals it had when it started 20 years ago. It now has 7 stores across Ireland with more to follow.
There are 2 stores in Limerick, one at Ellen Street in the city and one at City East on the outskirts, followed by stores in Midleton and Merchants Quay, Cork, Waterford, Galway, and our Dublin store at Sandyford/Stillorgan.
INSTORE Ltd’s philosophy is simple: “quality and design should include affordable furniture,” and we believe in injecting value into all our products. Our wide offerings of furniture have been sourced from all parts of the globe, helping the stores to dominate the modern trends and to preserve the classics. Our extensive ranges stem from Classic French designs to Oriental influences and modern styles. Natural materials such as leather, solid woods and wicker play a vital role in offering quality goods at reasonable prices. Also included are contemporary Irish names and more importantly the stores own exclusive Ranges. If all that is not enough you can enjoy a mug of coffee, a cup of tea, light drinks and a snack in any of the Instore cafes.